Artist: Paper Rad (http://www.paperrad.org/info/info/)
Work: Paper Rad Fashions (a digital flim, duration: 2mins 50secs)
Paper Rad operates as an enigmatic design collective, hell bent on defying the conventions of art world networking and electronic self-promotion. Their boisterous aesthetic is at once inform by looking beyond the status quo visual and contextual tropes of contemporary media, and flirting with a mid 90s rave culture nostalgia. This dichotomy is revealed in the production of a YouTube “fashion show”: quaintly retro in its naïve production it seeks to move beyond the here and now by offer the notion that a fashion presentation can be executed by any and everybody, wearing every or anything.
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